Social media promotion for artists on various platforms.
Twitter, Fb, Instagram
Now lets have a look on social media promotion for artists, keeping in mind its pros & cons.
There are lots of ways you can promote your content on social media. You can do paid promotions or free promotion here. Facebook and Instagram has too many promotional pages that promote your content. Some are paid and some are free.
1) Interaction with audience and other artists. - Interacting with audience and your artists followers is must on such for social media promotion. You have to figure out what they like and also support them. Upload quizzes, suggestions in your story to start your conversation. Also reply to your followings in their stories & start your interaction with them if their content is relevant to you. You can do collaborations with them and grow together and develop your skills day by day. It will help you reach and connect with more artists like you and gain more engagement.
2) Doing paid/free promotion on feature pages- Promotion of your content through genuine pages on Facebook & Instagram is another way of increasing artist's insights.
There are many free & also paid promotional pages available on both Instagram and Facebook. Before sending your content for promotion to them, as I stated earlier, make sure the page has genuine and not fake followers.
You can compare contents on their pages by their numbers of likes and comments with number of followers. Some pages have more than 2k followers but number of interactions are very low & they also charge for it. Go for the pages which would feature your content in reasonable price and gain you genuine followers and support. ๐.
You can Check out my features on pages. I am mostly active on Instagram and YouTube. (I have given the link in the intro of pros & cons paragraph)
3) Consistency & Re-targeting- Be consistent on your content and Re-target your audience. You can re-post your content for new followers. Add multiple headlines and attractive & short description to your post. Don't be discouraged if you are not getting enough response. Just keep doing good work and be consistent.
Artists need not to do much hard work for promotion on social media, if their content is unique and relatable.
4) Be creative and go with the trends- Creativity matters a lot here. If people can relate with your content, they will themselves promote it. All you have to do is think of creative ways to post your content and follow the trending topics in your field. You don't even need to add too many hashtags and long description to promote your content just go with the flow and you are on the way of success.
Also not only trending topics but you can also post music i.e. evergreen and underrated. Your genuine audience will promote it too. I have written blog about such songs you can post and can still get good response, if you cover them in creative way. Check this out๐ Easy songs to play on Guitar.
5) Profile and platforms- Complete your social media profile, i.e. your Business Info. works, your achievements if any and other platforms you work on. Also figure out which media platform is better working with you and build your strategies according to it.
As I stated earlier, I am mostly active on Instagram and I promote my YouTube videos their. Most of my supporters are from Instagram and whatsapp and I have increased my subscribers on YouTube with the help of these platforms. Even doing paid promotion on social media will not work enough for artists.
If you want to promote on those platforms you have to build a proper community and target the audience and artists interested in your content.
6) Stay updated with changing algorithms- Watch the following video which explains the changing algorithms.
7) Some artists follow give and take process on social media for promotion. You can follow this process but not with everyone. Don't be fake, be authentic. Do not just promote other's content because they are supporting you, support them if you really like their content.
There are millions of users on media so you can find out artist who will genuinely support you if you are Honest with them. Following this process will take time and patience. Though its a virtual world so you have to keep balance between these things.
There are more than 3 Billion active users on social media daily posting their content. Every Active user on these platforms is active here at least for an Hour. So it is the best platform for various Artists and Businesses to reach the audience in almost any part of the world.
As everything has its pros and cons, social media for artists is no exception. Most of the artists are engaged on popular platforms like Instagram Facebook, Pinterest and Twitter. Every platform has its own pros, cons and purposes.
Social media promotion for artists keeping in mind its Pros & Cons
1) Reach: As I stated earlier more than 3 billion active users are reported on these platforms. So you have large reach to audience worldwide. You can showcase your talent with wide range of audience.
2) Its free: All you need to do is sign up from your mobile phone, fill the required information and get started. Its totally free and you can connect with people who are interested in your content.
3) Connection & Collaboration:- Social Media helps you build new connections other artists. You can do collaborations with creative artists and it can help you in building your professional reputation. You come to know about various artists and you can watch them and learn new things from them and improve your skills.
4) Easily Accessible- Everyone can easily access social media networks. It is easy to share information with others and you can communicate easily with wide range of people.
5) Marketing and Advertisement:- Social Media is the great way of marketing your products and services. You have the option of re-targeting the customers who are interested in your content. You can advertise your content in such a creative way that your talent could go viral and become popular with people. Thus, to get call to action from your content social media is undoubtedly a great medium. Though it has some drawbacks it is indeed and effective way if you use it creatively.
6) Support and Engagement:- As you connect with more artists like you with the same objective, it can help you increasing your insights and achieve your artistic goals. Also building engagement with your audience.
7) Celebrity Artists followings- Social media helps you interacting with various popular musicians. You can follow them and get updates and learn new things through their post.
Disadvantages of Social Media for artists are as follows.
1) Trolling:- Not all audience in on media platforms are genuine. Some people would always be there who just troll and criticize your content as you become more popular. It might discourage creators. Content may also lead to negative publicity. So creators have to face trolling and negative publicity and keep doing their work without being affected by these things.
2) Long time process:- It also takes lots of patience and time to be recognized on social media platforms as an artists. There is lots of competition. Too many artists are giving their best and creative ways to reach more & more people to get set on these platforms. So you have to consistently work post and your content should be more better that your previous one. You have to give enough time and think of creative ways, to be well established on social media platforms.
3) Lack of Face to face interaction- We interact online on social media. For artists face to face interaction and communication skills are also essential. It lacks on social media. Artists have to keep that in mind. With online interaction, artists should also work on their communication skills when they are interacting face to face. Its vital for artist, creating an emotional connection with their audience and not only posting content and increasing insights and reach.
4) Addiction and distraction- Likes, following is a secondary thing, it will follow as you will keep creating unique content. It may lead to lack of practice and laziness. Artists should keep improving themselves day by day. Sometimes less number of likes may result in low esteem, so never overthink about it. It is addictive and once artist become addictive of it, it can be hard to get out of it. So artist should be aware of all these things and keep his mind in control and work on improvement day by day.
5) Sometimes could get lack of response: If you post your song cover or your own melody, and though you work hard for you could get lack of response and it might discourage you. Only posting your work on social media is not enough. There are many other things you have to work on. As an artist you have to work on various promotional techniques to reach more people, which I have already explained in this blog๐.
Keeping all these factors in mind keep up with your work and follow all the promotional techniques properly.
Now please check out some other essential points to follow๐
Improve yourself day by day.
Your latest content should be better than your previous content.
Be unique and have less competition.
Do proper time management for these things while doing your other works.
Do not just waste time on increasing numbers of followings. Just focus on your content development.
A little bit show off is also necessary here.
Do not judge yourself, your talent based on social media insights.
Sometimes you will not get enough response though your content is good but do not give up.
Always keep in mind if your content is good you will surely get genuine followers and supporters.
Sometimes your content could accidentally get viral and after that all you have to do is keep posting quality content. All this will take time. If your talent does not go viral, don't worry. As you keep uploading your followers and insights will increase day by day. Patience is the key success here. Its not difficult to record and upload if you are pro.. The difficult part is doing its marketing/promotion.
Stay updated with policies algorithms & policies of social media platforms. Also keep in mind that as an artist you should be happy about your content, others also will not like it. Do not expect or constantly beg for support to anyone. If you are selfishly only promoting your content and not supporting other artists they wont support you to; exceptions are always there.
Never compare yourself with other artists on these platforms. There are also some people who do not have quality content, but they have huge circle of friends and manpower. So do not get upset about cringe content getting viral.
To sum up just keep up the good work and improve yourself day by day. All the best to you all keep doing what you like without thinking of other people and have a great musical journey ahead!
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